A law firm is currently investigating this sweetheart deal for the guy who
MED closed at 32.57 on Friday, Dec. 19, 2014. If you had purchased the stock on Dec. 31, 2009 you would be up a measly 6% (with no dividends) in five years. During the same time period, the total stock market index almost doubled -- and small cap stocks like MED performed even better. (Graph courtesy of Medifast Investor Relations website) |
Here are just a few suggestions:
Offer free shipping for all purchases over $50: In one of its more boneheaded moves, the company recently increased the amount of money you need to spend on each order to receive free shipping, offering credits for future purchases instead. Given that we live in a microwave society where people prefer instant gratification, free shipping for smaller purchases would encourage more new people to try the program and current members to order more frequently.
Stop charging $40 a pound for popcorn: In a previous blog post, I did the math and figured out that Medifast's new popcorn snacks work out to be over $40 a pound. What are they sprinkled with gold? I'm betting even Donald Trump would take a pass, just on principle. Medifast is already perceived as expensive by many people; so why add to this overall misperception?
Million dollar prize for best video: Medifast could significantly up its coolness factor by offering a $1 million dollar prize for the best Medifast video and then airing the winning commercial on the Superbowl. Tens of thousands of YouTubers would jump at the chance to win a cool mil -- in addition to the many vloggers who already have Medifast channels -- - create more excitement and engagement around the brand.
Share the wealth: Aside from Medifast paying relatively low salaries to its rank and file corporate employees and weight loss center staff (who consistently complain about low pay), the company's Take Shape for Life division favors a select handful of health coaches. Orphaned members of Medifast's 34 centers that are closing on Dec. 31, 2014 were divvied up among only the highest ranking health coaches who already have hundreds of clients and only so many hours in a day to provide support. These clients could have been more fairly distributed to include more hard working health coaches who have demonstrated success and have more time to devote to these new clients.
Invest more money in technology: Medifast's computer systems seem to have been designed in the Flintstone era with glitches and quirks that are aggravating to customers and health coaches alike. During the brief time I was a TSFL health coach, I could not use my primary email address because the program would not accept a domain name with a hyphen. And don't get me started on creating my health coach profile. It reminded me of the old days on the Internet using klugy programs like Geocities.
Ironically, I am a huge fan of the Medifast 5&1 Plan -- especially when combined with Take Shape for Life -- because it helped me lose 35 pounds in less than four months with minimal will power. If Medifast linked executive compensation more closely to performance, the company might actually make its investors some money and make its customers, employees and health coaches a lot happier.
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You can purchase Medifast replacement meals directly from Medifast Centers, the Medifast website or -- for no extra cost -- through the co-branded website of a Medifast TSFL health coach. Medifast does not recommend purchasing its products from third party vendors, but if you choose to do so, you can find them on both Amazon and eBay.
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More from Diet Skeptic:
Can You Drink Alcohol on Medifast
Medifast Centers Vs. Take Shape for Life
Planned Exceptions: What Is Your Pie Policy?
Wabi Sabi Dieting & Renee Zelwegger's New Face
Women Who Pin Too Much: Confessions of a Low Carb Recipe Collector
Women Who Pin Too Much: Confessions of a Low Carb Recipe Collector
Follow Nancy's board Low Carb Recipes on Pinterest.
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