Will You Drink High Protein Coca-Cola Milk?

Coca-cola is taking a lot of heat for its arguably sexist ads showing naked women wearing nothing but milk, one of whom is weighing herself on a scale with the caption, "Drink what she's wearing."

Yet despite all the hand wringing on Twitter and HuffPo, the soft drink giant got what it paid for -- lots of free publicity for its first venture into dairy milk beverages.

Coke is partnering with a Chicago-based dairy collective called fairlife LLC to produce a premium milk that has twice the protein and half the sugar of regular milk. Oh yeah, and they're going to charge more for it.

The good news is the cows get to live in a luxury bovine hotel  "clean, comfortable surroundings with soft sand beds in freestanding protected barns," according to an article in Dairy Foods. And, unlike mailmen, they can "walk around freely while being shielded from wind, rain and snow."

fairlife 2% milk

Personally, I like the idea of a higher protein, lower sugar milk option and would be willing to pay a few more pesos for it. My usual "milk" these days is unsweetened almond milk, which contains only 1 gram of protein, 0 sugar and 30 calories per 8-oz glass. In contrast, the fairlife 2% dairy milk contains 13 grams of protein, 6 grams of sugar and 120 calories. (Unfortunately, Coke is not offering a full-fat milk option at this time, likely due to faulty data on the evils of saturated fat.)

Whatever.

So would I pay more in money, calories and sugar to drink fairlife instead of almond milk? Maybe. I can picture making a snack or meal out of a bowl of fairlife milk with nuts, seeds and berries -- or even making a smoothie with it.

But not yet. Currently, fairlife is only available in a few cities like Minneapolis, Chicago and Denver.

To be honest, though, I'm not holding my breath in anticipation. I'm more excited to try the new Silk cashew milk which is supposed to be a bit creamier than the almond milk. Unfortunately, it only available in Sacramento at Walmart; so I'll have to wait until it hits the shelf at Bel Air or Safeway.

You can purchase Medifast replacement meals directly from Medifast Centers, the Medifast website or -- for no extra cost -- through the co-branded website of a Medifast TSFL health coach. Medifast does not recommend purchasing its products from third party vendors, but if you choose to do so, you can find them on both Amazon and eBay.

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