For me, it was regaining a healthy body mass index and looking better in my clothes.
But for some women, the motivation to lose weight is a bit murkier. They are trying to sculpt their body into a figure made famous by fashion models and social media websites. These women are trying to create bikini bridges and thigh gaps -- two anatomical states that statistically only few women can achieve.
Then there's the bikini bridge, a phenomenon that occurs when there is a space between one's bikini bottoms and lower abdomen. What started as an Internet hoax in which a group of Internet pranksters deliberately set out to create a fake fad is now an actual thing that can be found all over social media.
In the case of weight loss, more can often be less. Losing weight to be healthy and have a normal body shape is fine, but you must know when to stop. To subsist on lettuce leaves and spend half your day doing squats after this goal is achieved can take you down the deadly path of an eating disorder.