"The sky is falling!"
"So what else is new?"
Though a person's financial sitch has a lot to do with how they react to a price bump on a signifact monthly budget item, their values, priorities and commitment to losing weight also affect how horrified or complacent they feel about paying more to lose weight on the Medifast 5&1 Plan.
For the record, I am no longer using Medifast to lose weight since I achieved my ideal weight almost a year ago. However, if I were still consuming the replacement meals to shed pounds, the price difference would have annoyed -- but not deterred -- me from continuing to purchase my beloved soft bakes, ziti marinara, mashed potatoes and other favorite products.
That said, here is my analysis of the pros and cons of the Medifast replacement meal price increase:
The Good . . .
The more money you spend on Medifast replacement meals, the less likely you are to go Off Plan. Many people stall their weight loss with too many cheat days, a misguided approach that makes them pay for the meals far longer than they would if they stuck religiously to the diet.
The price increase will be lower for TSFL clients than for those who purchase the replacement meals online through Medifast Direct. This two-tiered pricing will make it more economically advantageous for people to select a TSFL health coach who can successfully guide and support them through their weight loss journey. (Click here for links to some awesome TSFL health coaches.)
The Bad . . .
Money is tight for many people these days. An extra dollar or two for a box of Medifast meals can mean the difference between being able to afford the meals or having to find a cheaper, albeit less effective, option.
The Ugly . . .
Medifast executives earn outrageous salaries and bonuses relative to their actual performance. Instead of raising prices, the company could and should lower their compensation.
Though I am sad to see the price of Medifast replacement meals increase, I still think Medifast -- especially when combined with a health coach from Take Shape for Life -- is one of the cheapest and most effective ways to lose weight quickly and safely and learn healthy new habits that can help you maintain your ideal weight long after you stop paying for the food.
You can purchase Medifast replacement meals directly from Medifast Centers, the Medifast website or -- for soon to be lower cost -- through the co-branded website of a Medifast TSFL health coach. Medifast does not recommend purchasing its products from third party vendors, but if you choose to do so, you can find them on both Amazon and eBay.
Medifast Custom Order - You Choose ANY 10 Boxes
More from Diet Skeptic:
Fruck You! Fructose
Can You Drink Alcohol on Medifast
Medifast Centers Vs. Take Shape for Life
Planned Exceptions: What Is Your Pie Policy?